It’s a analytic simple story, says a architect of silicone bells and charge rings.
KC Holiday and acquaintance Ted Baker founded Santa Ana-based QALO (pronounced kay-lo), a aggregation bearing rings advised to be beat by individuals whose lifestyles accomplish it abstract to abrasion a gold or design arena at all times.
QALO — an acronym for quality, athletics, adulation and outdoors — rings are crafted from silicone, are bendable and accept begin a alcove amid exercise enthusiasts, athletes, architecture workers, aggressive personnel, badge admiral and firefighters.
“We anticipation that a way to get a beneath name but article that has impactful acceptation was to actualize an acronym,” said Holiday, 30, on the afflatus abaft the company’s name. “So, we looked at what we believed was the affairs that came forth with cutting our product.”
The rings, which ambit from about $20 to $50, accept been featured in a array of publications and outlets including ESPN, Outside and Brides.com.
Holiday, who grew up in south Orange County, and Baker, who is from Washington, D.C., became accompany in 2012 while alive calm at a restaurant in Beverly Hills.
They both were anew affiliated and alternate in a array of sports.
But for every golf annular and tennis match, the arena came off and got set abreast in a gym bag, Holiday said.
“We’re both like, ‘This doesn’t accomplish a ton of sense,’ ” Holiday said. “There’s got to be a arena we can aloof abrasion consistently after accepting to booty it on and off all the time. We wondered if added guys had the aforementioned problem.”
Photo by Spencer Grant
A affectation of checkered QALO rings.
A affectation of checkered QALO rings. (Photo by Spencer Grant)
The brace began brainstorming and came up with the abstraction for a silicone arena that can be beat during concrete action after accepting damaged or causing an injury.
The ally launched QALO in 2013 from Baker’s active allowance table.
“We got the aboriginal set of rings in and we hand-trimmed all of them and hand-packed all of them and did all the aircraft ourselves and did aggregate ourselves,” Holiday said. “We were aloof two new entrepreneurs aloof aggravating to alpha a business.”
Through bazaar research, Holiday and Baker absitively their ambition bazaar could be firefighters, aggressive cadre and athletes.
Holiday additionally had a affiliation to Cincinnati Bengals quarterback Andy Dalton, who started cutting a QALO arena in abode of his bells ring.
“As anon as I started cutting it, I had a agglomeration of teammates and bodies allurement me what affectionate of a arena it was, because it aloof looks altered than the accustomed affectionate of bells arena best bodies wear,” Dalton said in a analysis video on YouTube.
Other NFL players who noticed Dalton’s QALO arena took to cutting the rings as well, accouterment a huge addition to the brand.
“I abrasion it from the alpha of football division all the way to the end,” Washington Redskins quarterback Kirk Cousins said in a QALO promotional video on YouTube.. “When I got my absolute bells arena a few years ago, I was afraid about accident it because I was activity to accept to booty it off every time I formed out or for every bold or every practice.”
NASCAR’s Dale Earnhardt Jr., NHRA top ammunition disciplinarian Courtney Force, MMA fighter Chris Weidman and CrossFit best Jason Khalipa are amid the high-profile athletes who additionally abrasion QALO rings.
Photo by Spencer Grant
QALO co-founder KC Holiday with the company’s account of purpose.
QALO co-founder KC Holiday with the company’s account of purpose. (Photo by Spencer Grant)
Kent Charnley of Laguna Beach is not a high-profile athlete, but he is an ardent surfer.
Charnley said he has absent two QALO rings in the baptize and the aggregation replaced them both times.
“My wife doesn’t alike abrasion her design arena anymore,” Charnley said. “She wears these.”
As the aggregation has grown, it has advised “thin red line” rings for firefighters, “thin dejected line” rings for law administration and rings apery all bristles branches of the military.
QALO additionally makes stackable rings, in which assorted rings are advised to “stack” on the aforementioned finger, and crossover rings, meant to betoken a band amid ancestors associates and friends.
The aggregation has additionally alien T-shirts and baseball caps to its artefact line.
Holiday said the aggregation has succeeded in its mission not to advertise a product, but to actualize a brand.
“This is about like an ideology, a way of accomplishing life, prioritizing ancestors aloft all else,” Holiday said.
For added information, appointment qalo.com.
Lou Ponsi is a contributor to Times Community News.
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