Alrosa to abutting its “She said “YES!” challenge on February 14.
ALROSA, the world’s better design mining company, continues the challenge “She said “YES!” for the best artistic abstraction of a alliance proposal. The antagonism started in December 2017 and will aftermost until February 14, 2018. The champ will accept a design arena as a accolade to construe the abstraction into reality.
Applications to the challenge are accustomed at a appropriate email address: [email protected]. To date, about 40 account accept been received. The best aboriginal angle book will be followed by the video with accord of absolute characters. The winner’s arena was bogus by Smolensk Diamonds, a accessory of Kristall Production Corporation, a abiding client of ALROSA’s asperous diamonds. The design in the account has Princess adorned shape, I blush and SI1 quality.
The antagonism is a allotment of ALROSA’s all-encompassing business attack aimed at educating consumers and creating a ability and traditions of design adornment consumption. “A able design is primarily a attribute of accurate and abysmal feelings, adulation and loyalty. Holding this competition, we would like to admonish bodies aboriginal of all that there is consistently a abode for affair in activity and affect them to actualize memorable moments for admired ones”, said ALROSA CEO – Chairman of the Executive Committee Sergey Ivanov.
The antagonism started in December 2017 during the Channel One Hockey Cup. Within the framework of approved cooperation with the Russian Ice Hockey Federation (RIHF), ALROSA launched an announcement about the challenge during the advertisement of hockey matches, and additionally helped two hockey admirers to adapt a angle to their dearies at the amphitheater during hockey matches. This is the aboriginal announcement attack in ALROSA’s history that addresses a advanced audience.
In our commercial, a adolescent man proposes to a babe appropriate at the hockey match. Shortly afterwards the video was screened, a hockey fan from St. Petersburg wrote us and asked to advice him to adapt the aforementioned adventure in absolute life. Together with our ally from the RIHF, we absitively to abutment him, abnormally back it echoes our business campaign. As a result, he was accustomed such an befalling – he proposed during the additional halftime of the bold amid Russia and Sweden. Of course, his adherent said “yes.” And the actual abutting day, addition adolescent man came forward, aggressive by the idea, and we again this adventure for him”, said Dmitry Komendantov, Deputy Head of the Business and Public Relations Department of ALROSA.
Diamond assurance rings for these two adolescent bodies were provided by ALROSA’s accomplice – Smolensk Diamonds, which acquires able chunk bogus by the company.
More capacity on the challenge can be begin at www.onaskazalada.ru
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